COZEE
FASHION
Lifestyle & Product Content For A Swedish Market Launch
The UGC partnership with Cozee began as an ongoing retainer collaboration, helping the loungewear brand expand into the Swedish market.
Beyond the clothing itself, Cozee is built on a meaningful mission — supporting employment for Egyptian and Syrian women — making the collaboration one rooted in shared values as much as in style.
CLIENT
PROJECT
Cozee
UGC
Content Production
Product Modelling
DATE
WEBSITE
2026
cozeesweden.com
APPROACH
The partnership spans two main content styles.
One: relaxed, lifestyle-driven videos starring Cozee's comfortable pieces and effortless wearability as the main character.
Two: product-focused talking videos, walking through the design, details, and benefits of each piece for a more engaging viewer experience.
Each deliverable is shaped by a balance of creative freedom and the brand's direction, keeping the content doing exactly what UGC is meant to do: recommending products through the eyes of a real consumer.
DELIVERABLES
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UGC video content, including concept development, script creation, and styling.
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Photography and stills pulled from video, designed for seamless conversion from advertisement to landing page.
